Michael Serazio is an associate professor in the Department of Communication at Boston College who studies media production, advertising, popular culture, and political communication. His latest book is “The Power of Sports: Media and Spectacle in American Culture,” which analyzes how sports culture explains and reflects contemporary American life. His previous book, “Your Ad Here: The Cool Sell of Guerrilla Marketing” (NYU Press, 2013), investigated the integration of brands into entertainment content, social patterns, and digital platforms. He received his B.A. in Communication from the University of San Francisco, his M.S. in Journalism from Columbia University, and his Ph.D. from the University of Pennsylvania. A former journalist, he continues to write essays on media and culture for The New York Times, The Atlantic, The Washington Post, and other publications. He serves on Boston College’s Journalism program steering committee and the Church in the 21st Century’s advisory committee and previously served on the editorial board for the National Seminar of Jesuit Higher Education and taught at Fairfield University for five years. A native San Diegan, Mike enjoys jogging, travel, foodie obsessions, electronic music, reading op-ed pages, rooting (often frustratingly) for the Padres and Chargers, and, above all, spending time with his wife and daughter.