Director of Marketing

 

 

 

Director of Marketing

 

Position Title:
Director of Marketing

Position Type:
Fixed Term (Fixed Term)

Hiring Range:

$69,600 – $81,850 commensurate with experience

Pay Frequency:
Annual

POSITION PURPOSE

Reporting to the Business School’s Senior Assistant Dean for Marketing & Communications, the Director of Marketing will play a key role in the school’s marketing brand and recruitment efforts. As part of the Dean’s Office, Marketing and Communications team, the Director of Marketing is responsible for marketing the Leavey School of Business’s programs, especially its graduate business programs.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Marketing
Collaborates with the Senior Assistant Dean for Marketing & Communications to develop the School’s annual marketing strategy then plans out the corresponding budget each fiscal.
Leads the execution of the marketing strategy and allocates corresponding resources and budget appropriately to efficiently support the complex advertising and marketing tactics promoting the School and its programs.
Develops, communicates, executes, and evaluates the marketing strategy for brand building and prospective student lead generation.
Plans and executes digital marketing campaigns with measurable results to advance the goals of the School.
Understands analytics and is results-focused, with a deep knowledge of digital marketing lead generation tactics, website user-experience, content strategy, SEO and paid search, and email marketing/CRM systems.
Oversee agency partners and manage the relationships, and, in collaboration with the Senior Assistant Dean for Marketing & Communications, manages contracts, project parameters, workflow, and advertising and creative services budgets.
Oversees day-to-day marketing schedule and directs the activities of marketing staff members to complete their assigned tasks within established budgets and timelines.
Tracks budget expenditures and maintains up-to-date and accurate budgets.
Understands website user-experience, creative development and production, media planning and placement, and digital lead generation campaigns
Coordinates with the communications team for program-related marketing needs/student stories/social media advertising/content.
Collaborates with internal teams, clients, and partners on marketing and communications strategy.

Relationship and Team Building
Develops strong relationships with faculty, program staff, and admissions; defines ideal prospective student target audiences across programs; and determines marketing and content strategy to appeal to and convert these prospects.
Leads marketing team through effective management and mentorship. Informs, educated, and inspired marketing team members to work to achieve overall organization goals and individual personal and professional development goals.
Provides counsel, timely feedback, and direction and assesses and reassigns workload as required.

Other Duties as Assigned
Performs other duties as assigned

PROVIDES WORK DIRECTION TO
Potential in the future to supervise a marketing manager for executive education and a marketing coordinator, as well as student employees.

RECEIVES WORK DIRECTION FROM
Senior Assistant Dean, Marketing and Communications

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The items below are representative of the knowledge, skills, abilities, education, and experience required or preferred.

This position requires the ability to effectively establish and maintain cooperative working relationships within a diverse multicultural environment.

1. Knowledge
Strong knowledge of marketing and communications tactics
Knowledge of advertising
Knowledge of interpreting data to analyze, synthesize, and glean actionable insights that inform strategy
Knowledge of digital marketing lead generation tactics, website user-experience, content strategy, SEO and paid search, and email marketing/CRM systems.
Strong customer service orientation

2. Skills
Project or client management experience in advertising, marketing, or communications-oriented organization
Experience in creative development and production, media planning and placement, lead generation campaigns, web content development and digital marketing
Experience with a CRM, a CMS (e.g., Terminal 4), Zoom, and Google Analytics
Strong analytical thinking, written and oral communication skills
A high level of organizational and time management skills is required
Detail-orientation
Budget creation and management
A good communicator with excellent interpersonal, collaborative, and consultative skills

3. Abilities
Ability to manage and mentor a team
Ability to work with executives, administrators, faculty, staff, and students
Ability to maintain confidentiality.
Ability to investigate and analyze information and draw conclusions.

4. Education and/or Experience
Bachelor’s degree in Marketing, Communications, Business, or other related field
Completed degree(s) from an accredited institution that are above the minimum education requirement may be substituted for experience on a year for year basis
At least 6 years of experience directly related to the duties and responsibilities specified of marketing, branding and/or advertising experience or an equivalent combination

5. Additional Preferred Qualifications
Master’s degree
Higher education experience
Experience managing suppliers and partners

PHYSICAL DEMANDS
The physical demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. In accordance with the Americans with Disabilities Act, as amended, the California Fair Employment & Housing Act, and all other applicable laws, SCU provides reasonable accommodations for qualified persons with disabilities. A qualified individual is a person who meets skill, experience, education, or other requirements of the position, and who can perform the essential functions of the position with or without reasonable accommodation.
Considerable time is spent at a desk using a computer terminal
May be required to travel to other buildings on the campus
May be required to attend conference and training sessions within Bay Area or in- or out-of-state locations
May be required to occasionally travel to outside customers, vendors or suppliers

WORK ENVIRONMENT
The work environment characteristics described below are representative of those an employee encounters while performing the essential functions of this job
Typical office and computer lab environment
Mostly indoor office environment with windows
Offices with equipment noise
Offices with frequent interruptions

COVID-19 Statement

The health and safety of the university community is a top priority. All Santa Clara University students, and employees are required to be vaccinated against COVID-19 or request a medical or religious exemption. Please visit our COVID-19 webpage for additional information.

EEO Statement

​Equal Opportunity/Notice of Nondiscrimination

Santa Clara University is an equal opportunity/equal access/affirmative action employer fully committed to achieving a diverse workforce and complies with all Federal and California State laws, regulations, and executive orders regarding non-discrimination and affirmative action. Applications from members of historically underrepresented groups are especially encouraged. For a complete copy of Santa Clara University’s equal opportunity and nondiscrimination policies, see https://www.scu.edu/title-ix/policies-reports/

Title IX of the Education Amendments of 1972

Santa Clara University does not discriminate in its employment practices or in its educational programs or activities on the basis of sex/gender, and prohibits retaliation against any person opposing discrimination or participating in any discrimination investigation or complaint process internally or externally. The Title IX Coordinator and Section 504 and ADA Coordinator is Aaron Zisser, Director of Equal Opportunity and Title IX, 408-551-3043, azisser@scu.edu , www.scu.edu/title-ix. Inquiries can also be made to the Assistant Secretary of Education within the Office for Civil Rights (OCR).

Clery Notice of Availability

Santa Clara University annually collects information about campus crimes and other reportable incidents in accordance with the federal Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act. To view the Santa Clara University report, please go to the Campus Safety Services website. To request a paper copy please call Campus Safety at (408) 554-4441. The report includes the type of crime, venue, and number of occurrences.

Americans with Disabilities Act

Santa Clara University affirms its commitment to employ qualified individuals with disabilities within the workplace and to comply with the Americans with Disability Act. All applicants desiring an accommodation should contact the Department of Human Resources, and 408-554-5750 and request to speak to Indu Ahluwalia by phone at 408-554-5750 or by email at iahluwalia@scu.edu.

To view the full job posting and apply for this position, go to https://apptrkr.com/4790771 

 

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