Website Loyola Marymount University

The Associate Director, Social Media leads the university’s social media strategy, overseeing content, engagement, and crisis response on the primary social channels, while also guiding social governance and training across the institution. The incumbent tracks and monitors engagement with external audiences on a 24/7 basis, exercising broad discretion and judgment to respond on the university’s behalf and positions the institution to preserve and elevate its reputation. 

 

Position Specific Responsibilities/ Accountabilities

  • Serve as the lead content strategist of the university’s social media platforms. Craft and execute a comprehensive social editorial calendar that reaches target audiences, achieves brand message balance, drives marketing and promotional campaigns, and advances the university’s strategic priorities. Craft, review, edit, and recommend promotional and informational campaigns, social media posts, and other marketing and communications products (including, but not limited to videos, photos, visual elements, etc). Ensure the integrity, high quality, and consistency of the university’s voice, style, narrative, visual identity, and brand. Optimize content plans for various social platforms. (30%)
  • Serve as the institution’s thought leader on social media strategy. Lead campus-wide social media governance and operations. Advance policies, procedures, and best practices that improve social media strategy across campus. Chair the university’s social media content producers’ group. Lead workshops and trainings for social media content creators and campus leaders. Cultivate and steward relationships with key stakeholders, build consensus to achieve successful outcomes, and promote a culture of transparency, collaboration, and creativity. (20%)
  • Direct and manage assigned personnel. Hire, supervise, and train personnel, including a full-time social media associate, work-study students, freelance partners and third-party vendors, to provide services necessary to carry out business functions and fulfill responsibilities. Coach team members to maximize creativity, productivity, service orientation, transparency, and effectiveness. (15%)
  • Lead social listening efforts; identify and track trending daily news topics of potential relevance, monitor university social channels, and respond/act on a 24/7 basis to ensure the university is positioned optimally. Collaborate with Public and Media Relations teams and university leadership and recommend response strategies. (15%)
  • Manage and support a data-driven and evidenced-based decision-support environment. Collect, review, analyze, and evaluate data metrics and analytics to inform strategy and measure performance. (10%)
  • Collaborate with colleagues to bring social media campaigns, strategy, and activations into events and experiences (5%)
  • Pursue thought leadership on marketing and communications topics by staying abreast of emerging trends, developing professional contacts with colleagues, attending professional development engagements, and delivering presentations to inform, educate, and inspire. (5%)
  • Perform other duties as assigned or requested.
     

Loyola Marymount University Expectations

Exhibit behavior that supports the mission, vision, and values of the University. Communicate and employ interpersonal actions that model high standards of professional, responsible, accountable, and ethical conduct. Demonstrate a commitment to outstanding customer service.

The incumbent must have the ability to manage complex projects with dependencies, deadlines, budgets and outside resources. The incumbent must possess the ability to implement marketing and communication principles and strategies in the execution of assigned projects. The incumbent must have the ability to initiate ideas, develop concepts and review the effectiveness of processes to ensure professional standards and high quality. The incumbent has the ability to assess the needs of internal clients and suggest appropriate measures to meet those needs. The incumbent is able to work effectively and independently with internal and external constituencies. The incumbent has the ability to operate in an environment in which skilled relationship management and consensus-building is required to deliver successful outcomes.

 

Qualifications/Experience

  • Typically a bachelor’s degree in marketing, communications, or business management or equivalent experience. Incumbent will be expected to continue upgrading knowledge, skills and abilities needed to stay abreast of best practices and industry trends.
  • Minimum of two years of experience directing and managing an institutional social media presence with significant engagement and followership. Experience in higher education, social media focused-role preferred.
  • Ability to work effectively and independently with internal and external constituencies and with professionals of varied disciplines to accomplish tasks and projects.
  • Demonstrated experience managing and executing across multiple digital communications and marketing channels and media; highly developed skills in communications writing and editing, and video concepting and production;
  • Highly collaborative style with experience developing and implementing communications strategies successfully; background that demonstrates relationship-building, consensus-building, flexibility, and managing through influencing;
  • Evidence of high-energy leadership style with a track record for leading both strategic and tactical communications efforts;
  • Self-starter, able to work independently and entrepreneurially; experience creating, developing and implementing new initiatives;
  • Demonstrated computer competency with common and specialized production software suites, such as photo editing software (Adobe Photoshop, Adobe Spark, etc.), video production software, social media monitoring and tracking suites (Hootsuite, Buffer, Sprout Social, Brandwatch, etc.), and analytics reporting software.
  • Demonstrated expert-level knowledge of social media platforms (including Facebook, X, Instagram, Snapchat, LinkedIn, TikTok, and YouTube).
  • Experience and working knowledge of paid social media advertising strategies and techniques across various social media platforms.
  • Ability to produce high-quality deliverables with meticulous attention to detail. Must be metrics-driven and results-oriented with demonstrated analytical skills.
  • Ability to provide quick turnaround and updates for multiple requests while maintaining strong reputation for high-quality work.
  • Effective project planning and project management skills are required along with the ability to multi-task.
  • Strong written and oral communication skills are essential, as is the ability to listen with the skill to gather critical, accurate information.
  • Experience working in and/or with large-scale organizations which utilize processes to review and approve ideas and enterprise solutions to deliver services.
  • Must be able to perform successfully in a fast-paced, intellectually intense, and service-oriented environment. Willing and able to adjust to changing demands and shifting priorities.
     

The above statements are intended to describe the general nature and level of work being performed.  They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of this position.

 

PHYSICAL DEMANDS:  The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Constantly required to sit, feel, use finger movement, speak clearly, hear conversation, see near and far. Frequently required to stand and walk.  Occasionally required to lift, carry and push up to 25 lbs., stoop, kneel, reach high and low, use depth perception.

 

WORK ENVIRONMENT:  The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The work environment is normal.

 

MENTAL DEMANDS:  Mental demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Frequent calculating, interrupted work, variety of interrelated tasks, sustained concentration, use of reasoning, judgment, resourcefulness, analytical ability, and ingenuity.

 

Reasonable expected hiring range of $85,000-89,000