Website Fordham University

Director, Social Media

Marketing and Communications, Lincoln Center

Fordham University


Fordham University has an excellent reputation as a dynamic institution located in New York City.  Founded in 1841, Fordham enrolls more than 16,000 undergraduate and graduate students in its 9 Colleges and Schools. 


Fordham University offers a comprehensive and competitive benefits package to its employees, which includes medical, dental, vision, life, and disability insurance.
We offer tuition remission for employees and their dependents 
A generous employer match towards a 403(b) retirement plan.
As a tax-exempt organization under section 501(c)(3) of the Internal Revenue Code (IRC), Fordham is considered a qualifying employer for the Public Service Loan Forgiveness (PSLF) program, a federal program designed to forgive student loan debt for employees of certain public and certain nonprofit employers.
As part of its work-life balance program, the University provides generous PTO including 15 vacation days, 12 sick days, 2 personal days, 6 summer Fridays, and holidays that include paid time off between Christmas and New year.  
University employees have access to the Employee Assistance Program (EAP). EAP provides no-cost, professional, and confidential services, to help employees and family members address a variety of personal, family, life, and work-related issues.

Hybrid Policy:       

Please review the Hybrid Policy here.


Position Summary

Reporting to the AVP of Content and Channel Engagement, the Director of Social Media will play a pivotal role in shaping the University’s narrative across various social media platforms, driving engagement, and fostering a sense of community within Fordham and beyond.


The Director will collaborate closely with internal stakeholders, including marketing and communications teams embedded throughout the institution, undergraduate admissions, student affairs, athletics, development, and alumni relations, to ensure alignment with overall institutional goals and objectives.


Performs work on weekends and evenings when necessary and minimal travel is required.


Essential Functions        

Develops and implements a comprehensive, audience-centric social media strategy aligned with Fordham University’s brand, marketing and communication’s objectives.
Leads a team responsible for creating and curating compelling cutting-edge content for various social media platforms, fostering community engagement and consistently building brand awareness.
Develops and maintains a comprehensive social listening strategy to consistently shape an agile social strategy, inform content development, support brand reputation management, inform brand health measurement, and support crisis management.
Leads development of paid social campaigns, including stewarding ideation, execution, measurement and optimization.
Collaborates with cross-functional teams to ensure a consistent and cohesive brand presence across all social media channels.
Establishes and maintains key performance indicators (KPIs) to measure the effectiveness of social media efforts and provide regular reports to senior leadership.
Leads planning and execution of crisis communication strategies on social media platforms, working in collaboration with the UMC and Fordham’s crisis team.
Leads and facilitates a social media community of practice, bringing together social media managers from around the institution to sharpen skills, share best practices and consistently be polishing practices to best support the Fordham brand.

Essential Functions Note

This list is not intended to be an exhaustive list.

The University may assign additional related duties as necessary.


Management Responsibilities  

Supervises the work of other Fordham employees who are individual contributors. Responsible for hiring, training and developing, managing performance and administering corrective action. Has significant input in compensation decisions.


Required Qualifications: Education and Experience        

Bachelor’s degree in marketing, communications, or a related field.
Minimum of 5 years of experience in social media management, preferably in a higher education or corporate setting.

Required Qualifications: Knowledge and Skills     

Proven track record of developing and implementing successful social media strategies that align with organizational objectives.
Experience development, implementing and optimizing social media advertising and paid social campaigns.
Proven track record and expertise in evaluating social media trends to inform the creation and deployment of viral content.
Proficiency in data analytics and experience using social media management tools.
Strong leadership and team management skills, with the ability to mentor and motivate a diverse team.
Must be comfortable working in a fast-paced, rapidly changing environment.
Excellent communication and interpersonal skills.
Successful candidates should have a knowledge of and commitment to the goals of Jesuit Education.

Preferred Qualifications 

Master’s degree in marketing, communications, or a related field.
Demonstrated success in crisis communication management on social media platforms.

Minimum Starting Salary: $85,000


Maximum Starting Salary: $105,000


Note: Salary is commensurate with qualifications, experience, and skills.







Founded in 1841, Fordham is the Jesuit University of New York, offering an exceptional education distinguished by the Jesuit tradition to more than 16,000 students in its 9 colleges and schools.  It has residential campuses in the Bronx and Manhattan, a campus in West Harrison, N.Y., the Louis Calder Center Biological Field Station in Armonk, N.Y., and the London Centre in the United Kingdom. 


Fordham University is committed to excellence through diversity and welcomes candidates of all backgrounds.


Fordham is an Equal Opportunity Employer – Veterans/Disabled and other protected categories

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