Website Creighton University

The Director of Content Strategy develops, implements and manages Creighton University’s content strategy from concept to production to ensure that content effectively communicates our brand and engages our target audiences while aligning with overall business goals. The Director leads the university’s content planning process, ensuring that the right content is prioritized to both build and differentiate the Creighton brand. This role is a vital connection between strategy and execution, offering valuable insights for strategic development and leading the development and distribution of channel-specific content. The Director of Content Strategy has a critical partnership with the Creative Director, ensuring content aligns with the overall creative vision, effectively communicates the brand and resonates with the target audience.

The Director leads and trains a team of content strategists and developers that creates high-quality content and ensures that the content is fully utilized to support the University’s goals. The Director shapes how and when our audience engages with content by ensuring that we are serving the right people with the right content at the right time. The ideal candidate is relentlessly data-driven and understands the role content plays within.

Key Responsibilities
Establish a documented content strategy and lead content planning, tracking and reporting in alignment with the strategy
Ensure all content campaigns and planning ladder up to the university’s marketing and business objectives
Work with channel leads to optimize the distribution of content to serve the audience
Collaborate with the creative director to create content that differentiates and can be repurposed across channels.
Coordinate cross-functionally to inform content strategy 
Have an in-depth knowledge of Creighton’s various audiences and own development of audience personas
Understand the audience journey to identify content gaps and opportunities
Lead the university’s social media strategy, with a focus on creating brand awareness and differentiation
Oversee content for a wide range of projects, including the university website, blogs, social media, digital ads, videos, infographics, marketing collateral and other initiative
Implement processes necessary to drive content strategy
Ensure consistency in brand voice across content and platforms

Bachelor’s degree in marketing, communications or related field is required.
7–10 years of progressive marketing experience.
Proven ability to develop and manage content programs through the entire project lifecycle, including strategy, planning, execution, reporting and maintenance
Demonstrated success managing and delivering content programs with a data-driven approach and overall experience applying those capabilities with different digital environments, such as content management systems and social media apps
Experience setting and communicating priorities to project teams, while managing multiple, often fast-paced projects simultaneously.

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